Fresh ?n Clean Snowy-Coat turns white coats brilliant without harsh chemicals. Non-bleaching, blue pearlescent formula enriched with protein strengthens coats while removing yellowing residue without drying. Coat colors of all type benefit from added highlights and sparkle. The formula is pH balanced to match the pH of pets skin and hair. Aloe vera has also been added for its skin-soothing benefits. Ideal for pets with full or partially white coats and especially pets with discoloration around the muzzle.